WESTIME
Located in the heart of West Hollywood, the Westime showroom creates a new retail landmark on the famed Sunset Strip. This flagship location is a destination shopping experience showcasing the company’s entire luxury watch collection in a modern environment. Aluminum panels shroud the existing, traditional facades while angling up to reveal the store’s entrance. These panels house integrated, recessed signage and lighting and wrap around the periphery of the building. The interior of the store incorporates painted drywall and stucco walls, recessed stone flooring and watch displays fabricated from powder-coated steel and walnut. The showroom is flooded with indirect, natural light from a continuous skylight above. The ceiling is also incised by linear Kreon lights inset between the existing ceiling joist. A terrace has been created on the building’s existing roof for event gatherings. | 6,000 SF, 2 stories, West Hollywood, CA